Facebook Google+ Twitter Email The Bad News…And Good News about Social Media’s Effective Audience Reach My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:… 0 July 13, 2011
Facebook Google+ Twitter Email A 10% Audience: Social Media’s Bad News…and Good News My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:… 0 July 7, 2011
Facebook Google+ Twitter Email 4th of July Reading: Research Helps Segment Social Media Users for Advertisers Amid all the hype about social media, I’ve been looking for some decent research so we can begin to segment… 0 June 29, 2011
Facebook Google+ Twitter Email Power to the Consumer! (At least until the next fad.) 2011 is the time of massive movement in advertising — a revolution. And this revolution restructures everything we do –… 0 June 8, 2011
Facebook Google+ Twitter Email The Misleading Desire for Market Research Innovation The other day this New York Times article popped onto my radar. While I wasn’t surprised by the content, it… 0 June 5, 2011
Facebook Google+ Twitter Email Is Classic “Brand Advertising” Right for Your Brand? The advertising and marketing industry has let the term “Brand Advertising” come to mean “the only advertising that builds brand”.… 0 May 16, 2011
Facebook Google+ Twitter Email Do You Insult Consumer Intelligence With Entertainment Value? I wrote recently about the advertising business’s mis-understanding of the idea of “likability”. I think we have a similar problem… 0 April 29, 2011
Facebook Google+ Twitter Email The Human Value of Effective Advertising There are a lot of people running around right now with utopian theories of advertising that suggest it’s most effective… 0 April 26, 2011
Facebook Google+ Twitter Email iPad 13 – App Developers Must Improve Their Finished Product; Thoughts To Start My 2nd Laptop-Free Year Just one year ago I took possession of Flatland, my iPad 3g. And just this week I’ve received Flatland 2… 0 April 22, 2011
Facebook Google+ Twitter Email iPad 12 – Flatland Gets Eyes (It’s a Miracle)! My iPad 2. Here we are. Just two weeks short of 1 year since I received Flatland. And what finally shows up? Flatland… 0 April 20, 2011