Long ago studies began to suggest that advertising tends to be more effective when it’s “likable”. And very quickly, likability…
Social Media
In my introductory ad classes, students review two ad articles each quarter. And from the very first class I taught…
Massive misperceptions lead industries into poor choices. But industry politics make people hesitant to call out those mis-perceptions – sometimes…
There’s nobody easier to sell to than other salesmen. Unless, of course, you’re promising a consumer revolution to advertising agencies.…
TV drives mass communication - the web doesn't. The web's inherent strength is fragmented communication.
Don’t you hate it when facts interfere with a good story? That must be the way Facebook feels today. Scoop…
Ad agencies seem unable to resist the idea that there’s a “killer media” out there to fulfill their every dream.…
It’s holiday time – when good cheer arrives from people you’ve worked with all year. When old friends get back…
In the late 1990′s, the tech industry hype machine went into over-drive telling us that the web would replace retail…