I once sat in a meeting discussing a highly successful TV campaign. Underlying the discussion there’s this funny unspoken question…
Social Media
A few weeks ago I ran across this article titled “Four Reasons Why We Choose to Watch Ads”. Seemed like…
It seems like everything we hear about the new media world is based on big numbers. Hundreds of millions of…
2011 is the time of massive movement in advertising — a revolution. And this revolution restructures everything we do –…
Here’s a surprise. Facebook hired a PR agency, Burson-Marsteller, to smear Google… Oh wait. Facebook says they were just placing…
The advertising and marketing industry has let the term “Brand Advertising” come to mean “the only advertising that builds brand”.…
For some time, marketing has been dominated by the theory that the way to success is getting your most loyal…
There are a lot of people running around right now with utopian theories of advertising that suggest it’s most effective…
Just one year ago I took possession of Flatland, my iPad 3g. And just this week I’ve received Flatland 2…