Facebook Google+ Twitter Email iPad 14 – Electronic Magazines Prove (once again) That Content Trumps Bells & Whistles Here’s an important tech axiom: Developers have far more interest in applying application bells and whistles than people have in… 0 December 6, 2011
Facebook Google+ Twitter Email Read Headlines about New Media Research with Skepticism Just saw a headline telling me there’s this great study showing change in TV viewing habits! Wow. They did a… 0 October 13, 2011
Facebook Google+ Twitter Email My 100th Blog Post. Feeding The Beast & The Dark Side of Content Marketing WordPress tells me this is my 100th post (the celebration commences immediately). So is there a more fitting topic than… 0 September 29, 2011
Facebook Google+ Twitter Email Salesmanship and The Myth of the New Consumer Salesmanship is, and always has been, a critical skill needed to drive advertising success. Sadly, it’s a skill that doesn’t… 0 August 30, 2011
Facebook Google+ Twitter Email When Brands Claim to “Engage” Online, Do They Really Engage Consumers? While it's important to engage consumers online, it's clearly a myth that those same consumers want nothing more than intensive… 0 August 22, 2011
Facebook Google+ Twitter Email Nickled and Dimed into Hating the Cloud The “cloud” has invaded computing, fortunately using a name that offers incredible marketing honesty. Because what is the reality of… 0 August 9, 2011
Facebook Google+ Twitter Email Does Web Targeting Live Up to the Hype? Since the late 1990′s we’ve been promised an amazing jump in advertising effectiveness from targeting only possible online. Initially, it… 0 July 20, 2011
Facebook Google+ Twitter Email The Bad News…And Good News about Social Media’s Effective Audience Reach My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:… 0 July 13, 2011
Facebook Google+ Twitter Email A 10% Audience: Social Media’s Bad News…and Good News My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:… 0 July 7, 2011
Facebook Google+ Twitter Email 4th of July Reading: Research Helps Segment Social Media Users for Advertisers Amid all the hype about social media, I’ve been looking for some decent research so we can begin to segment… 0 June 29, 2011