Facebook Google+ Twitter Email Neuroscience: The Hot New Advertising Research Myth A new ad research messiah has appeared with claims that it answers all the most fundamental questions about advertising. (Meaning,… 0 April 11, 2012
Facebook Google+ Twitter Email BK Succeeds! …At Proving Bad Advertising CAN Hurt Business. By now, you probably know that Burger King is no longer the #2 fast food chain in the US. Wendy’s… 0 March 21, 2012
Facebook Google+ Twitter Email Goldman Sachs Resignation Letter Could Have Come From an Ad Agency Recently, a Goldman Sachs executive departing the company authored a letter that was republished by the New York times. If… 0 March 14, 2012
Facebook Google+ Twitter Email Ad Fail: Dramamine Ads Cause Air Sickness The cacophony of new media now fully surrounds us. There is no longer an advertising free privacy. (Gosh I miss… 0 February 28, 2012
Facebook Google+ Twitter Email Mobile Advertising Not All It’s Been Cracked Up to Be? So, how many more of these arguments for new media do we have to put up with? Remember when the… 0 February 27, 2012
Facebook Google+ Twitter Email The Tyranny of Creative Correctness in Advertising Let’s define a new term: Creative Correctness. In other words, the tyrannical pressure from a specific view of artistic perfection… 0 February 20, 2012
Facebook Google+ Twitter Email Setting Reasonable Expectations for Online Video Power New media has found one more shiny new bauble - this time it's online video. And we're bombarded with exaggerated… 0 February 6, 2012
Facebook Google+ Twitter Email Award Show Skepticism: An “Effie” for Old Spice? I wasn’t entirely shocked to see that the Old Spice social media video campaign had won an Effie – a… 0 January 10, 2012
Facebook Google+ Twitter Email There Is No “ROI vs Brand” Dilemma When You Know Your “Profit Horizon”. Far too many “smart” (aka self-conciously cool) agencies these days proudly seek talent from anywhere EXCEPT business backgrounds. They believe,… 0 January 6, 2012
Facebook Google+ Twitter Email “Dude. It’s Not Our Problem”: ThinkGeek.com Blows their Brand This Time It would make sense that oddity website ThinkGeek.com would be intimately familiar with de-motivator posters from Despair.com. It’s just sad… 0 December 22, 2011