Facebook Google+ Twitter Email Kickstarter Mythology Needs Some Retail Reality Kickstarter mythology has outgrown reality. (But let me be very clear. I’m NOT talking about Kickstarter art, music, and movie… 0 July 10, 2015
Facebook Google+ Twitter Email Where there’s new media smoke, there’s usually a smoke machine Modified a JFK attributed quote for this title. But also thought another modification explains a lot about one of the biggest hassles… 0 March 12, 2015
Facebook Google+ Twitter Email Is “Evil Empire” in the Whole Foods Brand Brief? Whole Foods is just a business – driven by the demands of profits and shareholders. Still, they seem to regularly… 0 April 28, 2014
Facebook Google+ Twitter Email Big Data. Big Promise. Big Caution. Big data claims to be the new salvation for all businesses. Because, we’re told, big data will discover amazing new… 0 April 17, 2014
Facebook Google+ Twitter Email Advertising Awards: Protecting the Creative Status Quo As a strategist, creative director and student of advertising’s impact, I love to see advertising that’s challenging and interesting –… 0 April 11, 2014
Facebook Google+ Twitter Email Space Jump Gets Viewers. But Does Branded Content Really Fly? Humanity loves watching the truly daring. From NASA projects to high altitude ballooning and trips around the world, my adult… 0 October 15, 2012
Facebook Google+ Twitter Email New Confirmation that Offline Advertising Drives Online Success Just about 2 years ago I wrote a post looking at how online success required offline advertising. (Link here.) But… 0 September 17, 2012
Facebook Google+ Twitter Email Web Advertising and the Myth of “Lean Forward Media” The companies promoting various forms of online advertising spend vast amounts of time pointing out well understood challenges with off-line… 0 August 2, 2012
Facebook Google+ Twitter Email Store Brand? Manufacturer Brand? The Real Issue is Telling Consumers Something Meaningful. There’s been a lot of talk lately about store brands competing with manufacturer brands – mostly talking about how store… 0 August 1, 2012
Facebook Google+ Twitter Email Social Media Research: Tunnel Vision on Steroids Social media research is one more “fad” that’s sweeping the world. (I even read in Media Post recently that someone… 0 May 24, 2012