Over the past year, I’ve written a series of articles in Response Magazine that look at ways to get more…
Media
While it's important to engage consumers online, it's clearly a myth that those same consumers want nothing more than intensive…
The “cloud” has invaded computing, fortunately using a name that offers incredible marketing honesty. Because what is the reality of…
Since the late 1990′s we’ve been promised an amazing jump in advertising effectiveness from targeting only possible online. Initially, it…
My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:…
My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:…
Amid all the hype about social media, I’ve been looking for some decent research so we can begin to segment…
I once sat in a meeting discussing a highly successful TV campaign. Underlying the discussion there’s this funny unspoken question…
A few weeks ago I ran across this article titled “Four Reasons Why We Choose to Watch Ads”. Seemed like…