Social media research is one more “fad” that’s sweeping the world. (I even read in Media Post recently that someone…
Media
A new ad research messiah has appeared with claims that it answers all the most fundamental questions about advertising. (Meaning,…
By now, you probably know that Burger King is no longer the #2 fast food chain in the US. Wendy’s…
Recently, a Goldman Sachs executive departing the company authored a letter that was republished by the New York times. If…
The cacophony of new media now fully surrounds us. There is no longer an advertising free privacy. (Gosh I miss…
So, how many more of these arguments for new media do we have to put up with? Remember when the…
Let’s define a new term: Creative Correctness. In other words, the tyrannical pressure from a specific view of artistic perfection…
New media has found one more shiny new bauble - this time it's online video. And we're bombarded with exaggerated…
I wasn’t entirely shocked to see that the Old Spice social media video campaign had won an Effie – a…
Far too many “smart” (aka self-conciously cool) agencies these days proudly seek talent from anywhere EXCEPT business backgrounds. They believe,…