Media Daily News recently published an article by Wayne Friedman covering key statistics about viewing of advertisements. It shows a…
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- December 6, 2010
Media
Marketers are encouraged to fill websites with exotic videos made with the most expensive production value. But too often those…
Claims of “FREE!” drive purchases of cheesy TV products from Shamwow’s to those (supposedly) Amish heaters. But somehow, it escapes…
In my last post, I noted six hard truths or axioms I’ve developed about social media. And while these are…
We’ve been sold the grand myth of social media marketing based on some rather flakey ideas. In particular, the ad…
I generally enjoy reading Bob Garfield’s work. So I read his recent AdAge blog post about new media with interest.…
If you are pure B-to-B or consumer marketer with extremely limited goals, then this article may not be for you.…
There’s a survey circulating right now by a group named “Say Media”. I won’t link to it because it’s irresponsible…
It’s interesting to see discussion that criticizes Apple for not releasing their software. Now I’m in no way a ShareWare/FreeWare…
All too often, marketers miss the fundamental humanity of people who buy their products. And technology marketing’s focus on 20-something’s…