Don’t you hate it when facts interfere with a good story? That must be the way Facebook feels today. Scoop…
Media
Nielsen ratings are often attacked for a variety of problems with their statistical reliability and I certainly don’t disagree with…
Now that we’re thoroughly depressed by Bob Garfield’s most recent apocalyptic editorial mope, there’s an item of interest reported this…
Wayne Friedman noted in a recent article in MediaPost that advertisers have been slow to embrace HD for their TV…
Ad agencies seem unable to resist the idea that there’s a “killer media” out there to fulfill their every dream.…
This morning’s New York Times reports on the the 2010 Nielsen wrap up. And the summary? “TV Viewing Continues to…
Media Post reports yet one more study (link here) that shows that time shifting doesn’t hurt TV ad effectiveness. So…
It’s holiday time – when good cheer arrives from people you’ve worked with all year. When old friends get back…
In the late 1990′s, the tech industry hype machine went into over-drive telling us that the web would replace retail…
Social media experts have spent the last few years telling us how hard it is to calculate the value of…