Just one year ago I took possession of Flatland, my iPad 3g. And just this week I’ve received Flatland 2…
Media
Here we are. Just two weeks short of 1 year since I received Flatland. And what finally shows up? Flatland…
Long ago studies began to suggest that advertising tends to be more effective when it’s “likable”. And very quickly, likability…
Been reading this book by Byron Sharp (“How Brands Grow”, Oxford University Press). It’s generally an outstanding book and I’ll…
Unless you’ve been isolated on a 15 year space mission, you know that the ad business has spend 15 years…
In my introductory ad classes, students review two ad articles each quarter. And from the very first class I taught…
Massive misperceptions lead industries into poor choices. But industry politics make people hesitant to call out those mis-perceptions – sometimes…
There’s nobody easier to sell to than other salesmen. Unless, of course, you’re promising a consumer revolution to advertising agencies.…
TV drives mass communication - the web doesn't. The web's inherent strength is fragmented communication.