Salesmanship is, and always has been, a critical skill needed to drive advertising success. Sadly, it’s a skill that doesn’t…
- 0
- August 30, 2011
New media
While it's important to engage consumers online, it's clearly a myth that those same consumers want nothing more than intensive…
Since the late 1990′s we’ve been promised an amazing jump in advertising effectiveness from targeting only possible online. Initially, it…
My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:…
A few weeks ago I ran across this article titled “Four Reasons Why We Choose to Watch Ads”. Seemed like…
2011 is the time of massive movement in advertising — a revolution. And this revolution restructures everything we do –…
Here’s a surprise. Facebook hired a PR agency, Burson-Marsteller, to smear Google… Oh wait. Facebook says they were just placing…
A recent report looks at all Internet bandwidth (upstream and downstream) and concludes that Netflix is now the single biggest…
Massive misperceptions lead industries into poor choices. But industry politics make people hesitant to call out those mis-perceptions – sometimes…
Media Post reports yet one more study (link here) that shows that time shifting doesn’t hurt TV ad effectiveness. So…