If you are pure B-to-B or consumer marketer with extremely limited goals, then this article may not be for you.…
Digital/On-line
There’s a survey circulating right now by a group named “Say Media”. I won’t link to it because it’s irresponsible…
It’s interesting to see discussion that criticizes Apple for not releasing their software. Now I’m in no way a ShareWare/FreeWare…
All too often, marketers miss the fundamental humanity of people who buy their products. And technology marketing’s focus on 20-something’s…
I ran across this presentation about GoogleTV. It’s interesting. Because it suggests that Google really believes the silly things it…
In the great religion of the internet, there is unshakeable belief that the internet is a disruptive technology – technology…
I’ve been interested by the industry hoopla surrounding Google’s vaunted approach to development. Maybe “interest” is the wrong word. Because…
The marketing world is guided by theories – “models” that are expected to explain the key issues we face and…
The perception of Consumer Reports is that it’s an organization dedicated to thoughtful reviews that help consumers sort through complicated…
The following article in the NY Times suggests that so-called “free” internet services are anything but free (click here). Why?…