Here we are. Just two weeks short of 1 year since I received Flatland. And what finally shows up? Flatland…
Digital/On-line
In my introductory ad classes, students review two ad articles each quarter. And from the very first class I taught…
Massive misperceptions lead industries into poor choices. But industry politics make people hesitant to call out those mis-perceptions – sometimes…
In the late 1990′s, the tech industry hype machine went into over-drive telling us that the web would replace retail…
Marketers are encouraged to fill websites with exotic videos made with the most expensive production value. But too often those…
Claims of “FREE!” drive purchases of cheesy TV products from Shamwow’s to those (supposedly) Amish heaters. But somehow, it escapes…
In my last post, I noted six hard truths or axioms I’ve developed about social media. And while these are…
We’ve been sold the grand myth of social media marketing based on some rather flakey ideas. In particular, the ad…
I generally enjoy reading Bob Garfield’s work. So I read his recent AdAge blog post about new media with interest.…