‘The man who follows the crowd will usually get no further than the crowd. The man who walks alone is…
Digital/On-line
The companies promoting various forms of online advertising spend vast amounts of time pointing out well understood challenges with off-line…
There’s been a lot of talk lately about store brands competing with manufacturer brands – mostly talking about how store…
The tech theorizers have suckered us into a mythology – the one where the Four Virtual Horsemen of the Tech…
A new ad research messiah has appeared with claims that it answers all the most fundamental questions about advertising. (Meaning,…
So, how many more of these arguments for new media do we have to put up with? Remember when the…
New media has found one more shiny new bauble - this time it's online video. And we're bombarded with exaggerated…
It would make sense that oddity website ThinkGeek.com would be intimately familiar with de-motivator posters from Despair.com. It’s just sad…
Here’s an important tech axiom: Developers have far more interest in applying application bells and whistles than people have in…
There’s something in the water of technology centers in the US that drives an idea that digital media always means…