Modified a JFK attributed quote for this title. But also thought another modification explains a lot about one of the biggest hassles…
Digital/On-line
Big Data has been around long enough now that it’s clear that analyzing big data can deliver some sweet benefits. What’s…
Big data claims to be the new salvation for all businesses. Because, we’re told, big data will discover amazing new…
I’ve spent my advertising career in the most immediately measurable of TV disciplines…direct response television. Through that career I’ve seen…
Quite often businesses succeed in spite of specific choices – not because of those choices. Yet most never stop to…
Originally posted on Marketing Science:A new study of 10 years of medical research in one of the very top journals…
Key to marketing success is a disciplined approach to testing ideas and action. After all, marketing writing and consulting is…
There’s huge money to be made, apparently, for consultants who project radical future change. In TV, that means suggesting TV…
Humanity loves watching the truly daring. From NASA projects to high altitude ballooning and trips around the world, my adult…
My nephew recently pointed out this bit from joke news site The Onion. (Link here.) It’s a pretty funny article…