Unless you’ve been isolated on a 15 year space mission, you know that the ad business has spend 15 years…
Research & Attribution
There was a post on Retail Wire this morning that pondered whether retailers will need traditional research once mobile tracking…
Nielsen ratings are often attacked for a variety of problems with their statistical reliability and I certainly don’t disagree with…
Ad agencies seem unable to resist the idea that there’s a “killer media” out there to fulfill their every dream.…
Media Post reports yet one more study (link here) that shows that time shifting doesn’t hurt TV ad effectiveness. So…
In the late 1990′s, the tech industry hype machine went into over-drive telling us that the web would replace retail…
We’ve been sold the grand myth of social media marketing based on some rather flakey ideas. In particular, the ad…
There are many ways that companies conspire to keep their products sitting lazily on the shelf (safe from consumer purchase).…
I generally enjoy reading Bob Garfield’s work. So I read his recent AdAge blog post about new media with interest.…
There’s a survey circulating right now by a group named “Say Media”. I won’t link to it because it’s irresponsible…