My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:…
Research & Attribution
My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:…
Amid all the hype about social media, I’ve been looking for some decent research so we can begin to segment…
It seems like everything we hear about the new media world is based on big numbers. Hundreds of millions of…
The other day this New York Times article popped onto my radar. While I wasn’t surprised by the content, it…
Here’s a surprise. Facebook hired a PR agency, Burson-Marsteller, to smear Google… Oh wait. Facebook says they were just placing…
A recent report looks at all Internet bandwidth (upstream and downstream) and concludes that Netflix is now the single biggest…
Long ago studies began to suggest that advertising tends to be more effective when it’s “likable”. And very quickly, likability…
Been reading this book by Byron Sharp (“How Brands Grow”, Oxford University Press). It’s generally an outstanding book and I’ll…