Social media research is one more “fad” that’s sweeping the world. (I even read in Media Post recently that someone…
Research & Attribution
A new ad research messiah has appeared with claims that it answers all the most fundamental questions about advertising. (Meaning,…
Saw a press release this morning from a DRTV business claiming to have “validated” a “test before investing strategy”. (Link…
Just saw a headline telling me there’s this great study showing change in TV viewing habits! Wow. They did a…
The “radicals” who envision an internet take-over of the entire advertising world have been telling us for years that TV…
After nearly 20 years using audience testing to learn how to improve infomercial sales, we don’t use dial groups –…
Read some of the latest theories of the hip & happening SoMe experts and, apparently, the influence of the web…
I’m usually committed to writing all new content on my blog – even if I’m discussing statistics or research from…
While it's important to engage consumers online, it's clearly a myth that those same consumers want nothing more than intensive…
A recent AdAge article quotes Bernbach as saying “The more you research, the more you play it safe, and the…