Key to marketing success is a disciplined approach to testing ideas and action. After all, marketing writing and consulting is…
Research & Attribution
Anti-motivational website Despair.com offers as their customer service mantra: We’re not satisfied ’til you’re not satisfied. Pretty funny. But while…
There’s huge money to be made, apparently, for consultants who project radical future change. In TV, that means suggesting TV…
I discovered an excellent blog post (link here) this week about marketers being mis-led by major research mistakes. One of…
‘The man who follows the crowd will usually get no further than the crowd. The man who walks alone is…
The companies promoting various forms of online advertising spend vast amounts of time pointing out well understood challenges with off-line…
Much was made of Nielsen numbers released recently that suggested a small drop in homes with multi-channel TV (cable, satellite,…
It’s been a crazy week of reports on TV. It started with the extremists predicting nothing less than complete destruction…
After all the hoopla of hiring an Apple magician (only magical, of course, because he was at Apple) and the…