Media Post reports yet one more study (link here) that shows that time shifting doesn’t hurt TV ad effectiveness. So…
Marketing Research
In the late 1990′s, the tech industry hype machine went into over-drive telling us that the web would replace retail…
In my last post, I noted six hard truths or axioms I’ve developed about social media. And while these are…
We’ve been sold the grand myth of social media marketing based on some rather flakey ideas. In particular, the ad…
There are many ways that companies conspire to keep their products sitting lazily on the shelf (safe from consumer purchase).…
I generally enjoy reading Bob Garfield’s work. So I read his recent AdAge blog post about new media with interest.…
There’s a survey circulating right now by a group named “Say Media”. I won’t link to it because it’s irresponsible…
All too often, marketers miss the fundamental humanity of people who buy their products. And technology marketing’s focus on 20-something’s…
A brand relationship is a trust relationship. But somehow, we seem to forget this truth in the rush to do…