Long ago studies began to suggest that advertising tends to be more effective when it’s “likable”. And very quickly, likability…
Marketing Research
Been reading this book by Byron Sharp (“How Brands Grow”, Oxford University Press). It’s generally an outstanding book and I’ll…
Unless you’ve been isolated on a 15 year space mission, you know that the ad business has spend 15 years…
Massive misperceptions lead industries into poor choices. But industry politics make people hesitant to call out those mis-perceptions – sometimes…
There was a post on Retail Wire this morning that pondered whether retailers will need traditional research once mobile tracking…
TV drives mass communication - the web doesn't. The web's inherent strength is fragmented communication.
Don’t you hate it when facts interfere with a good story? That must be the way Facebook feels today. Scoop…
Nielsen ratings are often attacked for a variety of problems with their statistical reliability and I certainly don’t disagree with…
Ad agencies seem unable to resist the idea that there’s a “killer media” out there to fulfill their every dream.…