After nearly 20 years using audience testing to learn how to improve infomercial sales, we don’t use dial groups –…
Marketing Research
Read some of the latest theories of the hip & happening SoMe experts and, apparently, the influence of the web…
I’m usually committed to writing all new content on my blog – even if I’m discussing statistics or research from…
While it's important to engage consumers online, it's clearly a myth that those same consumers want nothing more than intensive…
A recent AdAge article quotes Bernbach as saying “The more you research, the more you play it safe, and the…
My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:…
My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:…
Amid all the hype about social media, I’ve been looking for some decent research so we can begin to segment…
A few weeks ago I ran across this article titled “Four Reasons Why We Choose to Watch Ads”. Seemed like…