Social media research is one more “fad” that’s sweeping the world. (I even read in Media Post recently that someone…
Marketing Research
A new ad research messiah has appeared with claims that it answers all the most fundamental questions about advertising. (Meaning,…
Let’s define a new term: Creative Correctness. In other words, the tyrannical pressure from a specific view of artistic perfection…
Far too many “smart” (aka self-conciously cool) agencies these days proudly seek talent from anywhere EXCEPT business backgrounds. They believe,…
Saw a press release this morning from a DRTV business claiming to have “validated” a “test before investing strategy”. (Link…
Brand has become the marketing religion of our time and takes on outsized importance in every decision. And that leads…
Just saw a headline telling me there’s this great study showing change in TV viewing habits! Wow. They did a…
The “radicals” who envision an internet take-over of the entire advertising world have been telling us for years that TV…
WordPress tells me this is my 100th post (the celebration commences immediately). So is there a more fitting topic than…
Have you heard the “Jobs Excuse”? When someone introduces a bad idea with “well Steve Jobs says” or “…just like…