After all the hoopla of hiring an Apple magician (only magical, of course, because he was at Apple) and the…
Marketing Research
Social media research is one more “fad” that’s sweeping the world. (I even read in Media Post recently that someone…
A new ad research messiah has appeared with claims that it answers all the most fundamental questions about advertising. (Meaning,…
Let’s define a new term: Creative Correctness. In other words, the tyrannical pressure from a specific view of artistic perfection…
Far too many “smart” (aka self-conciously cool) agencies these days proudly seek talent from anywhere EXCEPT business backgrounds. They believe,…
Saw a press release this morning from a DRTV business claiming to have “validated” a “test before investing strategy”. (Link…
Brand has become the marketing religion of our time and takes on outsized importance in every decision. And that leads…
Just saw a headline telling me there’s this great study showing change in TV viewing habits! Wow. They did a…
The “radicals” who envision an internet take-over of the entire advertising world have been telling us for years that TV…
WordPress tells me this is my 100th post (the celebration commences immediately). So is there a more fitting topic than…