Much was made of Nielsen numbers released recently that suggested a small drop in homes with multi-channel TV (cable, satellite,…
Marketing Research
It’s been a crazy week of reports on TV. It started with the extremists predicting nothing less than complete destruction…
After all the hoopla of hiring an Apple magician (only magical, of course, because he was at Apple) and the…
Social media research is one more “fad” that’s sweeping the world. (I even read in Media Post recently that someone…
A new ad research messiah has appeared with claims that it answers all the most fundamental questions about advertising. (Meaning,…
Let’s define a new term: Creative Correctness. In other words, the tyrannical pressure from a specific view of artistic perfection…
Far too many “smart” (aka self-conciously cool) agencies these days proudly seek talent from anywhere EXCEPT business backgrounds. They believe,…
Saw a press release this morning from a DRTV business claiming to have “validated” a “test before investing strategy”. (Link…
Brand has become the marketing religion of our time and takes on outsized importance in every decision. And that leads…
Just saw a headline telling me there’s this great study showing change in TV viewing habits! Wow. They did a…