A couple of weeks ago I wrote a post about how fed up I am with customer satisfaction surveys (link…
Marketing Research
I’m often amazed at how poorly agencies manage their own marketing – especially their own brand. Look across the ad…
Anti-motivational website Despair.com offers as their customer service mantra: We’re not satisfied ’til you’re not satisfied. Pretty funny. But while…
There’s huge money to be made, apparently, for consultants who project radical future change. In TV, that means suggesting TV…
Humanity loves watching the truly daring. From NASA projects to high altitude ballooning and trips around the world, my adult…
I discovered an excellent blog post (link here) this week about marketers being mis-led by major research mistakes. One of…
‘The man who follows the crowd will usually get no further than the crowd. The man who walks alone is…
The companies promoting various forms of online advertising spend vast amounts of time pointing out well understood challenges with off-line…
Advertising is far too often driven by lore and anecdote – even when it comes to media spending. So it…