Big data claims to be the new salvation for all businesses. Because, we’re told, big data will discover amazing new…
Marketing Research
The Quote Recently, at Atomic we came across a funny meme on DigiDay. The piece was a blend of clever…
Business has a tremendously complicated relationship with improvisation – often preferring a mythological quest for risk-free management and ignoring the…
Quite often businesses succeed in spite of specific choices – not because of those choices. Yet most never stop to…
In my last post I wrote about agency feedback loops – how important they are and the three tiers of…
It’s fundamentally human. The feedback we receive (intentional or unintentional) shapes our actions in the future. Unfortunately, there’s a pile…
Originally posted on Marketing Science:A new study of 10 years of medical research in one of the very top journals…
Key to marketing success is a disciplined approach to testing ideas and action. After all, marketing writing and consulting is…
A couple of weeks ago I wrote a post about how fed up I am with customer satisfaction surveys (link…
I’m often amazed at how poorly agencies manage their own marketing – especially their own brand. Look across the ad…