My wife passed me a blog post from The Bitchy Stitcher summarizing an in-depth discussion she had with a JoAnn’s…
Marketing Research
Whole Foods is just a business – driven by the demands of profits and shareholders. Still, they seem to regularly…
Big data claims to be the new salvation for all businesses. Because, we’re told, big data will discover amazing new…
The Quote Recently, at Atomic we came across a funny meme on DigiDay. The piece was a blend of clever…
Business has a tremendously complicated relationship with improvisation – often preferring a mythological quest for risk-free management and ignoring the…
Quite often businesses succeed in spite of specific choices – not because of those choices. Yet most never stop to…
In my last post I wrote about agency feedback loops – how important they are and the three tiers of…
It’s fundamentally human. The feedback we receive (intentional or unintentional) shapes our actions in the future. Unfortunately, there’s a pile…
Originally posted on Marketing Science:A new study of 10 years of medical research in one of the very top journals…
Key to marketing success is a disciplined approach to testing ideas and action. After all, marketing writing and consulting is…