The esteemed Australian marketing professor Mark Ritson recently passed along an article in Mumbrella written by Josie Tutty. In this…
Marketing Research
A few years back I read a post on RetailWire that pondered whether retailers will need traditional research once mobile…
The following first appeared in Response Magazine, December 2015. Some edits have been made (original article link here). The idea of…
Saw this story on RetailWire titled “Does Target have a problem online?” (click here). The gist is that analysts are…
I was pondering Steve Jobs’ legacy again recently. And I continue to be fascinated that he delivered an integrative power…
Kickstarter mythology has outgrown reality. (But let me be very clear. I’m NOT talking about Kickstarter art, music, and movie…
“The real trouble with this world of ours is not that it is an unreasonable world, nor even that it…
Modified a JFK attributed quote for this title. But also thought another modification explains a lot about one of the biggest hassles…
Big Data has been around long enough now that it’s clear that analyzing big data can deliver some sweet benefits. What’s…
Last week I ran into research that presents a strange example of disconnected brand thinking. I found it in a…