A recent post discussed how powerful focus groups are for guiding advertising development. And, why most arguments against them are,…
Marketing Research
I’m tired of people giving credit to silly statements about focus groups. Focus groups are a powerful research methodology –…
While there is some superb “envisioning of the future” in the tech business, all too often discussions of future products…
Today every new technology is accompanied by an information bubble – built by marketers, consultants, and investors. The bubbles reflect…
Uh oh. Someone published an article telling me Flatland has big problems. It does? Here’s the scoop. A group recently…