There’s a survey circulating right now by a group named “Say Media”. I won’t link to it because it’s irresponsible…
Marketing Research
All too often, marketers miss the fundamental humanity of people who buy their products. And technology marketing’s focus on 20-something’s…
A brand relationship is a trust relationship. But somehow, we seem to forget this truth in the rush to do…
A shelf potato has failed in its first attempt to make a first impression. And that means that corporate and…
The marketing world is guided by theories – “models” that are expected to explain the key issues we face and…
There’s news out this week the QVC is going to seek one of the tech world’s holy grails of TV…
A few years ago I heard an author speak about his new advertising book. His primary claim was that clients…
Communication is all-to-often the reason that products don’t make it across the chasm. Yet this is under-reported in the literature,…
The perception of Consumer Reports is that it’s an organization dedicated to thoughtful reviews that help consumers sort through complicated…
Apple is proving that the future requires treating technology like a consumer good. But to get there, we have to…