There are a lot of people running around right now with utopian theories of advertising that suggest it’s most effective…
Consumer research
Long ago studies began to suggest that advertising tends to be more effective when it’s “likable”. And very quickly, likability…
Massive misperceptions lead industries into poor choices. But industry politics make people hesitant to call out those mis-perceptions – sometimes…
In my last post, I noted six hard truths or axioms I’ve developed about social media. And while these are…
We’ve been sold the grand myth of social media marketing based on some rather flakey ideas. In particular, the ad…
There’s a survey circulating right now by a group named “Say Media”. I won’t link to it because it’s irresponsible…
A few years ago I heard an author speak about his new advertising book. His primary claim was that clients…
The perception of Consumer Reports is that it’s an organization dedicated to thoughtful reviews that help consumers sort through complicated…
I’m tired of people giving credit to silly statements about focus groups. Focus groups are a powerful research methodology –…