While it's important to engage consumers online, it's clearly a myth that those same consumers want nothing more than intensive…
Consumer research
A recent AdAge article quotes Bernbach as saying “The more you research, the more you play it safe, and the…
My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:…
My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:…
Amid all the hype about social media, I’ve been looking for some decent research so we can begin to segment…
It seems like everything we hear about the new media world is based on big numbers. Hundreds of millions of…
2011 is the time of massive movement in advertising — a revolution. And this revolution restructures everything we do –…
The other day this New York Times article popped onto my radar. While I wasn’t surprised by the content, it…
Here’s a surprise. Facebook hired a PR agency, Burson-Marsteller, to smear Google… Oh wait. Facebook says they were just placing…
For some time, marketing has been dominated by the theory that the way to success is getting your most loyal…