Key to marketing success is a disciplined approach to testing ideas and action. After all, marketing writing and consulting is…
Consumer research
A couple of weeks ago I wrote a post about how fed up I am with customer satisfaction surveys (link…
Anti-motivational website Despair.com offers as their customer service mantra: We’re not satisfied ’til you’re not satisfied. Pretty funny. But while…
Humanity loves watching the truly daring. From NASA projects to high altitude ballooning and trips around the world, my adult…
I discovered an excellent blog post (link here) this week about marketers being mis-led by major research mistakes. One of…
‘The man who follows the crowd will usually get no further than the crowd. The man who walks alone is…
Much was made of Nielsen numbers released recently that suggested a small drop in homes with multi-channel TV (cable, satellite,…
It’s been a crazy week of reports on TV. It started with the extremists predicting nothing less than complete destruction…
After all the hoopla of hiring an Apple magician (only magical, of course, because he was at Apple) and the…
Just saw a headline telling me there’s this great study showing change in TV viewing habits! Wow. They did a…