In the past year I discovered the essays of Isaiah Berlin. Berlin was a historian of ideas and the Enlightenment…
Marketing Research
The online and corporate communication worlds have embraced an idea that there is a “customer journey” which can be driven…
Many boardrooms no longer include a marketer — something we’re told is justified by the odd assertion that “the CMO…
I was part of a brawl on Twitter the other night. You know the kind — over the details and…
It is quite typical for startups to think in stages in a process — and very often have a specific stage…
The great market hope of data analysis (now sold as “AI”) was that companies who systematically gathered “data” would create…
“As any doctor can tell you, the most crucial step toward healing is having the right diagnosis. If the disease…
The esteemed Australian marketing professor Mark Ritson recently passed along an article in Mumbrella written by Josie Tutty. In this…
A few years back I read a post on RetailWire that pondered whether retailers will need traditional research once mobile…
The following first appeared in Response Magazine, December 2015. Some edits have been made (original article link here). The idea of…