Having looked deeply into differentiation and distinction in Part I and Part II of this series let’s turn to the…
Marketing Research
Just over a week ago we looked at how the practices of Differentiation and Distinction are fundamentally different with respect…
The blogger re-emerges. Readers will recall I’ve been writing a book about complexity and business. What readers will not know…
In the past year I discovered the essays of Isaiah Berlin. Berlin was a historian of ideas and the Enlightenment…
The online and corporate communication worlds have embraced an idea that there is a “customer journey” which can be driven…
Many boardrooms no longer include a marketer — something we’re told is justified by the odd assertion that “the CMO…
I was part of a brawl on Twitter the other night. You know the kind — over the details and…
It is quite typical for startups to think in stages in a process — and very often have a specific stage…
The great market hope of data analysis (now sold as “AI”) was that companies who systematically gathered “data” would create…
“As any doctor can tell you, the most crucial step toward healing is having the right diagnosis. If the disease…