Writing my book on complexity and chaos in business I’ve been covering the topic of emergence — an issue of…
Complexity in Business
An insidious idea floats around engineering and design circles — that a perfectly engineered product needs no marketing. Engineers and…
It has been mystifying for me how respect for experts has waned over the past decade. Bringing in experienced people,…
Many boardrooms no longer include a marketer — something we’re told is justified by the odd assertion that “the CMO…
A strong pricing strategy is an elusive target which companies find only through a determined effort — one which respects…
For obvious reasons, I’ve been thinking about stability. Right now our world is haunted by true instability and the fear…
Marketing’s challenge is creating success amid the confusing complexity of customers who are human beings. It’s quite a fun, and…
A recent Twitter thread pondered why so few companies dedicate much effort to determining the best price for their products.…
Years ago I purchased a white 2011 Golf TDi with a manual transmission (the TDi moniker means “turbo-direct injection” and…
Supercomputers had been invented by Seymour Cray, were assisted in spread by floating point co-processors, then grew through a set…