Far too many “smart” (aka self-conciously cool) agencies these days proudly seek talent from anywhere EXCEPT business backgrounds. They believe,…
Communication
General discussion about problems and opportunity in communication.
http://adage.com/article/cmo-strategy/advertising-industry-s-super-bowl-stumble/231874/
It would make sense that oddity website ThinkGeek.com would be intimately familiar with de-motivator posters from Despair.com. It’s just sad…
I get pretty miffed when the “cable cutter” enthusiasts try to argue that online video will drag society out of…
Here’s an important tech axiom: Developers have far more interest in applying application bells and whistles than people have in…
Saw a press release this morning from a DRTV business claiming to have “validated” a “test before investing strategy”. (Link…
With the October edition of Response Magazine, we have released my book “Building Brand with Direct Response Television“. This book…
I was skeptical of GoogleTV. It seemed Google fell prey to corporate hubris – believing they could build anything and…
Brand has become the marketing religion of our time and takes on outsized importance in every decision. And that leads…
There’s something in the water of technology centers in the US that drives an idea that digital media always means…