Landor Associates has just published their top 10 “Breakaway Brands” for 2012 and the list isn’t too surprising. Facebook leads…
Communication
General discussion about problems and opportunity in communication.
I discovered an excellent blog post (link here) this week about marketers being mis-led by major research mistakes. One of…
‘The man who follows the crowd will usually get no further than the crowd. The man who walks alone is…
The companies promoting various forms of online advertising spend vast amounts of time pointing out well understood challenges with off-line…
There’s been a lot of talk lately about store brands competing with manufacturer brands – mostly talking about how store…
The tech theorizers have suckered us into a mythology – the one where the Four Virtual Horsemen of the Tech…
Advertising is far too often driven by lore and anecdote – even when it comes to media spending. So it…
Much was made of Nielsen numbers released recently that suggested a small drop in homes with multi-channel TV (cable, satellite,…
It’s been a crazy week of reports on TV. It started with the extremists predicting nothing less than complete destruction…