Originally posted on Marketing Science:A new study of 10 years of medical research in one of the very top journals…
Communication
General discussion about problems and opportunity in communication.
Facts used in advertising leave behind emotion. I ran across this thought provoking idea in the Jaques Ellul book “Propaganda”…
Key to marketing success is a disciplined approach to testing ideas and action. After all, marketing writing and consulting is…
A couple of weeks ago I wrote a post about how fed up I am with customer satisfaction surveys (link…
I’m often amazed at how poorly agencies manage their own marketing – especially their own brand. Look across the ad…
Funny how names are. A specific type of advertising was labeled “brand advertising”. So the myth developed that in order…
There’s huge money to be made, apparently, for consultants who project radical future change. In TV, that means suggesting TV…
Humanity loves watching the truly daring. From NASA projects to high altitude ballooning and trips around the world, my adult…
I wrote my letter today to Tim Cook (CEO, Apple) informing him that, as a result of the Final Cut…
My nephew recently pointed out this bit from joke news site The Onion. (Link here.) It’s a pretty funny article…