The following article in the NY Times suggests that so-called “free” internet services are anything but free (click here). Why?…
Communication
General discussion about problems and opportunity in communication.
Apple is proving that the future requires treating technology like a consumer good. But to get there, we have to…
A recent post discussed how powerful focus groups are for guiding advertising development. And, why most arguments against them are,…
I’m tired of people giving credit to silly statements about focus groups. Focus groups are a powerful research methodology –…
While there is some superb “envisioning of the future” in the tech business, all too often discussions of future products…
It’s not a good sign when the company inventing an “exciting new product” releases video after video quite visibly searching…
Grills identical to the Foreman grill sat on shelves for nearly 20 years before that infomercial brought them to life.…
We simple citizens expect that major news organizations work hard to find the truth about topics. And we expect they…
Just discovered this story at Brandweek about consumer interaction with company sponsored websites, Facebook pages, and more. They found consumers…
Today every new technology is accompanied by an information bubble – built by marketers, consultants, and investors. The bubbles reflect…