A brand relationship is a trust relationship. But somehow, we seem to forget this truth in the rush to do…
Communication
General discussion about problems and opportunity in communication.
I ran across this presentation about GoogleTV. It’s interesting. Because it suggests that Google really believes the silly things it…
I’ve been interested by the industry hoopla surrounding Google’s vaunted approach to development. Maybe “interest” is the wrong word. Because…
There’s a superb blog post at DigitalTonto summarizing how traditional media company results are showing that traditional is anything but…
The marketing world is guided by theories – “models” that are expected to explain the key issues we face and…
There’s news out this week the QVC is going to seek one of the tech world’s holy grails of TV…
A few years ago I heard an author speak about his new advertising book. His primary claim was that clients…
Communication is all-to-often the reason that products don’t make it across the chasm. Yet this is under-reported in the literature,…
In their recent announcement, the folks at GoogleTV told us they’d make TV programs easier to find by searching the…
The perception of Consumer Reports is that it’s an organization dedicated to thoughtful reviews that help consumers sort through complicated…