Facebook Google+ Twitter Email Five Reasons Consumers will “Friend” Your Company. In my last post, I noted six hard truths or axioms I’ve developed about social media. And while these are… 0 November 12, 2010
Facebook Google+ Twitter Email “Most Consumers Don’t Want to Be Your Friend”: Six Axioms of Social Media. We’ve been sold the grand myth of social media marketing based on some rather flakey ideas. In particular, the ad… 0 November 11, 2010
Facebook Google+ Twitter Email Impact Driver or Impact Wrench? Once More Hardware Marketers Hurt Themselves with Names Tool makers have created a wilderness of product, category and project names that stand in the way of revenue and… 0 November 8, 2010
Facebook Google+ Twitter Email The Reality of New Media Noise: Life in a Crowded Airport? I generally enjoy reading Bob Garfield’s work. So I read his recent AdAge blog post about new media with interest.… 0 November 2, 2010
Facebook Google+ Twitter Email Offline Advertising is Necessary for Online Growth If you are pure B-to-B or consumer marketer with extremely limited goals, then this article may not be for you.… 3 October 29, 2010
Facebook Google+ Twitter Email Wishing it was true? Internet TV advocates trumpet flawed research. There’s a survey circulating right now by a group named “Say Media”. I won’t link to it because it’s irresponsible… 0 October 26, 2010
Facebook Google+ Twitter Email Should Apple Share its Software? It’s interesting to see discussion that criticizes Apple for not releasing their software. Now I’m in no way a ShareWare/FreeWare… 0 October 18, 2010
Facebook Google+ Twitter Email What Parts of Internet TV will Twenty-Something’s Still Want When They’re 35? All too often, marketers miss the fundamental humanity of people who buy their products. And technology marketing’s focus on 20-something’s… 0 October 17, 2010
Facebook Google+ Twitter Email Which Advertising Drives the Most Android Success? Apple’s. I’ve been fascinated by the success of Android based phones, their amazing growth curve, and the ability of the press… 0 September 30, 2010
Facebook Google+ Twitter Email What Would You Evacuate Ahead Of A Fire? Your Computer. Tonite I’m in Boulder, Colorado extending a business trip to visit my dad and my brothers. If you’ve been listening… 2 September 11, 2010