Been reading this book by Byron Sharp (“How Brands Grow”, Oxford University Press). It’s generally an outstanding book and I’ll…
Communication
General discussion about problems and opportunity in communication.
Unless you’ve been isolated on a 15 year space mission, you know that the ad business has spend 15 years…
In my introductory ad classes, students review two ad articles each quarter. And from the very first class I taught…
Massive misperceptions lead industries into poor choices. But industry politics make people hesitant to call out those mis-perceptions – sometimes…
There was a post on Retail Wire this morning that pondered whether retailers will need traditional research once mobile tracking…
There’s nobody easier to sell to than other salesmen. Unless, of course, you’re promising a consumer revolution to advertising agencies.…
TV drives mass communication - the web doesn't. The web's inherent strength is fragmented communication.
Nielsen ratings are often attacked for a variety of problems with their statistical reliability and I certainly don’t disagree with…
Now that we’re thoroughly depressed by Bob Garfield’s most recent apocalyptic editorial mope, there’s an item of interest reported this…
Wayne Friedman noted in a recent article in MediaPost that advertisers have been slow to embrace HD for their TV…