I wrote the following in 2004 then discovered Claude Hopkins’ book Scientific Advertising from the early 20th century. I was…
Communication
General discussion about problems and opportunity in communication.
Scientists early in the 20th century became aware that the older, traditional assumption that science always yields to reductionist approaches…
My brother (a partner in a law firm with some shopping center landlord clients) and I were discussing retail and…
A few years ago I wrote “At Walgreens: An Amazing Abuse of the Customer Satisfaction Survey” based on my experience as a…
In 2012 I wrote a blog post motivated by a letter penned by a departing Goldman Sachs executive. The letter had appeared in the…
Why do companies stop thinking outside the box when it’s time to go to market? If you hang around the…
A few months ago I wrote a perspective comparing the products sold on Kickstarter with those sold after the typical…
The following first appeared in Response Magazine, December 2015. Some edits have been made (original article link here). The idea of…
Happy New Year! While making this years’ resolutions, take a look back at my 2015 top 5 blog posts: 1.…
Tech industry investment money has generated what it wanted – a perception within the TV biz that “old TV” is dying…