My wife passed me a blog post from The Bitchy Stitcher summarizing an in-depth discussion she had with a JoAnn’s…
Business and Strategy
“Whenever you can, make the product itself the hero of your advertising.” – David Ogilvy, Ogilvy on Advertising We live…
The theory of “Disruptive Innovation” is an idea that has come to dominate business. Why? Business pundits and consultants would…
We founded Atomic on the premise that DRTV drives sales through all channels – what has now become known as…
Whole Foods is just a business – driven by the demands of profits and shareholders. Still, they seem to regularly…
Big data claims to be the new salvation for all businesses. Because, we’re told, big data will discover amazing new…
This past weekend, there was a Lego expo here in Portland and my youngest son went with my wife. We’ve…
Business has a tremendously complicated relationship with improvisation – often preferring a mythological quest for risk-free management and ignoring the…
Quite often businesses succeed in spite of specific choices – not because of those choices. Yet most never stop to…