It’s been an eventful year in digital – with a string of writers and speakers pointing out where Regal Attire is missing among the Emperors.…
Business and Strategy
An odd digital disease has run rampant among mass retailers for the last couple of decades – let’s call it “Amazon Panic”. (Professor…
It’s important to be careful with language around advertising. Far too often what sounds like highly precise language includes incredible leaps…
When I attended the National Hardware Show in Las Vegas recently I was hoping to find a good display of…
In 2012 I wrote a blog post motivated by a letter penned by a departing Goldman Sachs executive. The letter had appeared in the…
This original article appeared in the March 2016 edition of Response Magazine. It is slightly modified. Longer TV spots —…
A week ago I returned from my trip to the International Housewares Show in Chicago. The show remains quite vibrant…
Always fascinating to see an ad fail and ponder what might have led up to it. We recently noticed that…
Why do companies stop thinking outside the box when it’s time to go to market? If you hang around the…
The following first appeared in Response Magazine, December 2015. Some edits have been made (original article link here). The idea of…