There’s a tendency to rate innovation by the engineering applied. But quite often this doesn’t reveal the challenge faced in…
Business and Strategy
An insidious idea floats around engineering and design circles — that a perfectly engineered product needs no marketing. Engineers and…
Where a cynic disbelieves on principle, a skeptic wants to know the truth and challenges when the truth is unclear.…
It has been mystifying for me how respect for experts has waned over the past decade. Bringing in experienced people,…
I’ve been reading the superb McGilchrist book “The Master and His Emissary” about the human brain. Last weekend I encountered a…
On Tuesday I wrote the following my sketchbook: The Pandemic feels so medieval. It’s hard to accept that in our…
On Tuesday I wrote the following my sketchbook: The Pandemic feels so medieval. It’s hard to accept that in our…
The online and corporate communication worlds have embraced an idea that there is a “customer journey” which can be driven…
Many boardrooms no longer include a marketer — something we’re told is justified by the odd assertion that “the CMO…
A strong pricing strategy is an elusive target which companies find only through a determined effort — one which respects…