On Tuesday I wrote the following my sketchbook: The Pandemic feels so medieval. It’s hard to accept that in our…
Business and Strategy
The online and corporate communication worlds have embraced an idea that there is a “customer journey” which can be driven…
Many boardrooms no longer include a marketer — something we’re told is justified by the odd assertion that “the CMO…
A strong pricing strategy is an elusive target which companies find only through a determined effort — one which respects…
For obvious reasons, I’ve been thinking about stability. Right now our world is haunted by true instability and the fear…
Over the past few days I’ve become incredibly frustrated with the discussion around the Corona Virus. But don’t get me…
Marketing’s challenge is creating success amid the confusing complexity of customers who are human beings. It’s quite a fun, and…
I’m reading Melanie Mitchell’s excellent and very interesting new book about Artificial Intelligence. What I didn’t expect was how deeply…
A recent Twitter thread pondered why so few companies dedicate much effort to determining the best price for their products.…
Years ago I purchased a white 2011 Golf TDi with a manual transmission (the TDi moniker means “turbo-direct injection” and…