In the great religion of the internet, there is unshakeable belief that the internet is a disruptive technology – technology…
Business and Strategy
I’ve been interested by the industry hoopla surrounding Google’s vaunted approach to development. Maybe “interest” is the wrong word. Because…
Assuming you have a product that has become a shelf potato and it looks like you can bring it alive,…
A shelf potato has failed in its first attempt to make a first impression. And that means that corporate and…
There’s a superb blog post at DigitalTonto summarizing how traditional media company results are showing that traditional is anything but…
The marketing world is guided by theories – “models” that are expected to explain the key issues we face and…
Two and a half years ago I purchased my 2001 Eurovan (Weekender) – a pop top camper that carries 7,…
A few years ago I heard an author speak about his new advertising book. His primary claim was that clients…
Communication is all-to-often the reason that products don’t make it across the chasm. Yet this is under-reported in the literature,…
Grills nearly identical to George Foreman’s lingered on store shelves for nearly 20 years. Then, the Foreman infomercial blew the…