Assuming you have a product that has become a shelf potato and it looks like you can bring it alive,…
Business and Strategy
A shelf potato has failed in its first attempt to make a first impression. And that means that corporate and…
There’s a superb blog post at DigitalTonto summarizing how traditional media company results are showing that traditional is anything but…
The marketing world is guided by theories – “models” that are expected to explain the key issues we face and…
Two and a half years ago I purchased my 2001 Eurovan (Weekender) – a pop top camper that carries 7,…
A few years ago I heard an author speak about his new advertising book. His primary claim was that clients…
Communication is all-to-often the reason that products don’t make it across the chasm. Yet this is under-reported in the literature,…
Grills nearly identical to George Foreman’s lingered on store shelves for nearly 20 years. Then, the Foreman infomercial blew the…
In their recent announcement, the folks at GoogleTV told us they’d make TV programs easier to find by searching the…
The perception of Consumer Reports is that it’s an organization dedicated to thoughtful reviews that help consumers sort through complicated…