Media Post reports yet one more study (link here) that shows that time shifting doesn’t hurt TV ad effectiveness. So…
Business and Strategy
It’s holiday time – when good cheer arrives from people you’ve worked with all year. When old friends get back…
In the late 1990′s, the tech industry hype machine went into over-drive telling us that the web would replace retail…
Social media experts have spent the last few years telling us how hard it is to calculate the value of…
Marketers are encouraged to fill websites with exotic videos made with the most expensive production value. But too often those…
Claims of “FREE!” drive purchases of cheesy TV products from Shamwow’s to those (supposedly) Amish heaters. But somehow, it escapes…
In my last post, I noted six hard truths or axioms I’ve developed about social media. And while these are…
We’ve been sold the grand myth of social media marketing based on some rather flakey ideas. In particular, the ad…
There are many ways that companies conspire to keep their products sitting lazily on the shelf (safe from consumer purchase).…
Tool makers have created a wilderness of product, category and project names that stand in the way of revenue and…