For all the grand ad agency theorizing about brands, it’s ironic that the most human sense of brands that I’ve…
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- March 25, 2011
Business and Strategy
Unless you’ve been isolated on a 15 year space mission, you know that the ad business has spend 15 years…
Massive misperceptions lead industries into poor choices. But industry politics make people hesitant to call out those mis-perceptions – sometimes…
There was a post on Retail Wire this morning that pondered whether retailers will need traditional research once mobile tracking…
There’s nobody easier to sell to than other salesmen. Unless, of course, you’re promising a consumer revolution to advertising agencies.…
TV drives mass communication - the web doesn't. The web's inherent strength is fragmented communication.
Nielsen ratings are often attacked for a variety of problems with their statistical reliability and I certainly don’t disagree with…
There’s no myth I hate more than the idea that DRTV’s primary role for companies is driving direct sales. Yes,…
Ad agencies seem unable to resist the idea that there’s a “killer media” out there to fulfill their every dream.…
This morning’s New York Times reports on the the 2010 Nielsen wrap up. And the summary? “TV Viewing Continues to…