A few weeks ago I ran across this article titled “Four Reasons Why We Choose to Watch Ads”. Seemed like…
Business and Strategy
It seems like everything we hear about the new media world is based on big numbers. Hundreds of millions of…
2011 is the time of massive movement in advertising — a revolution. And this revolution restructures everything we do –…
The other day this New York Times article popped onto my radar. While I wasn’t surprised by the content, it…
Here’s a surprise. Facebook hired a PR agency, Burson-Marsteller, to smear Google… Oh wait. Facebook says they were just placing…
The advertising and marketing industry has let the term “Brand Advertising” come to mean “the only advertising that builds brand”.…
A recent report looks at all Internet bandwidth (upstream and downstream) and concludes that Netflix is now the single biggest…
For some time, marketing has been dominated by the theory that the way to success is getting your most loyal…
There are a lot of people running around right now with utopian theories of advertising that suggest it’s most effective…